Senators Extra started as a sports blog run by the Ottawa Citizen. As it began growing into a bigger brand, Sens Extra needed its own, stronger self. We were tasked to create new identity that will reflect our vision while staying close to Senators roots.
The Ottawa Citizen, as a sponsor of the Ottawa Senators, ran promotions and contests through the Senators Extra site, but also wanted to targets its print reader base. Multiple print campaigns were designed, created and launched in collaboration with editorial, marketing and advertising departments, as well as a physical Senators Extra booth at Playoff games.
The overall push resulted in bigger brand awareness for both Senators Extra and Ottawa Citizen and increased participation and readership among Ottawa hockey fans.
- conception & design
- marketing campaign
- graphic standards
- promotional items
- signage & booth design