Looking to create a new site to house its festival coverage, the Ottawa Citizen launched the Digital Lounge brand in 2011. As sponsor at many Ottawa festivals, the Citizen ran multiple promotions and contests through the Digital Lounge website.
To help the online effort a marketing push was initiated, which included print and online campaigns we well as physical presence on festival grounds – the Digital Lounge booth.
The creative approach to booth design as well as exiting photo sessions helped to brand the Ottawa Citizens Digital Lounge as the must-visit booth on festival days.
- conception & design
- marketing campaign
- promotional items
- signage & booth design
- identity
